About us

Staffordshire Triumph started life many moons ago in Bob’s garage as BS Bike Spares, with Bob doing spares and repairs. 3 years later he bought his first dedicated premises, which had been a bike shop since 1974 with franchises from BMW, Honda, Suzuki, Enfield, Puch and even Moto-Roma!

It was very run down when it first became BS Bikes and didn’t have a franchise. Bob worked on building the business with repairs, MOTs and used bikes until he got the Triumph franchise in 2000. Since then the business has gone from strength to strength and in 2012 moved into the largest dedicated Triumph showroom in Europe to carry on this growth and take us to the next level. With many many years service in the bike industry between us, we have one of the most experienced teams in the Triumph network.

Staffordshire Triumph Ltd (formerly “BS Bikes Ltd”) has served Triumph in Staffordshire and the surrounding area now for over 21 years! We’ve come to know our customers very well. Most return to us time after time, whether it’s for a new bike, a new helmet, servicing, or just a chat to put the world to rights!

We pride ourselves on ensuring that everyone who walks in to our dealership receives the courteous treatment and attention they need and deserve.

Our relationship with you is the highest priority in the way we do business, we want to make sure that you are happy with our service and we expect you to tell us if we fail!  This is why we have an unrivalled reputation for customer service that has led to a succession of customer-focused awards from Triumph!

Built on a foundation of strong customer focus, enthusiasm for what we do here, what you do and enjoy out on the road; Staffordshire Triumph Ltd and Triumph Motorcycles Ltd makes a great partnership to help you get all you need in motorcycling!



Opening hours 

Bike Sales Service Parts, Clothing & Accessories
Tel: 01782 813866 Tel: 01782 813866 Tel: 01782 813866
Monday - Friday 9:00am - 6:00pm Monday - Friday 9:00am - 6:00pm Monday - Friday 9:00am - 6:00pm
Saturday 9:00am - 5:00pm Saturday 9:00am - 5:00pm Saturday 9:00am - 5:00pm
Sunday Closed Sunday Closed Sunday Closed


Relax while your Triumph is being serviced
Our Triumph Showroom
Our Triumph Apparel

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A big well done to everyone who took part in our latest 2016 Guinness World Record attempt! We have had official notification, that we have achieved the Guinness record. Set on the 4th of September. A grand total of 539 Triumph motorcycles smashing the 2015 record and hopefully securing it for us for a long time to come. 
We are very proud today and once again a big thank you to all who took part and raised a fabulous amount of money for Jessica, in her battle against brain tumors in the process.
We will release information in the near future of how you can purchase an official certificate! 

Please follow the link to check out the record on the Guinness World Record Website.