Authorised Triumph Dealership for Staffordshire
Staffordshire Triumph (formerly “BS Bikes Ltd”) has served Triumph in the Staffordshire area now for over 10 years! We’ve come to know our customers very well. Most return to us time after time, whether it’s for a new bike, a new helmet, servicing, or just a chat to find out who’s running the country now.
We pride ourselves, and work very hard to ensure everyone who walks in to our dealership receives the courteous treatment and attention they need and deserve. We have recently moved into our new premesis – the largest dedicated Triumph showroom in Europe – which we hope better represents the level of customer service we are renowned for delivering.
We leave no stone unturned when it comes to our relationship with you, and we expect you to tell us if we fail! Built on the foundation of strong customer focus, enthusiasm for what we do, what you do, and what you enjoy, our Triumph partnership is a comprehensive package of ensuring you get everything you need!
So call us, or drop in to see what we can do for you!
We keep a full line up of Triumph demonstrators for you to ‘try before you buy’ …so if you haven’t made your mind up yet, come and take a look. We also have a large stock of the impressive new Triumph clothing and accessories, and if we don’t have exactly what you need on the shelf, we can have it here the next day! We also buy, sell and service all used motorcycles. Staffordshire Triumph is also a Shoei Assured service centre, offering the best service on the largest range of Shoei helmets.
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Staffordshire Triumph started life many moons ago in Bobs garage as BS Bike Spares, with Bob doing spares and repairs. 3 years later he bought the original BS Bikes premises, which had been a bike shop since 1974 with franchises from BMW, Honda, Suzuki, Enfield, Puch and even Moto-Roma!
It was very run down when it first became BS Bikes and didn’t have a franchise, Bob worked on building the business with repairs, MOT’s and used bikes until he got the Triumph franchise in 2000. Since then the business has gone from strength to strength and has just moved into Europes largest Triumph showroom.